Advice for Authors and Writers

Beginning a Conversation with Your Intended Audience

Try to begin a conversation with your intended audience. This isn’t a trick. It’s a way of thinking. When you write, you are intending to communicate a message to someone. But, some writers either forget that basic premise or they just never knew it in the first place.

A beginning writer or one who will never be any good forgets about the audience. Sometimes, they don’t even have an intended message. When writing’s sole purpose is to communicate a message to a certain audience, it astounds me that those two things can slip from a writer’s mind while… “writing.” But, it happens.

A great writer or one who intends to get better at it will actually consider audience and message first. Yes, the message is obviously most important. But, considering the audience offers the guidelines you will need in order to write effectively. The intended audience can be teenagers, women, minorities, the middle class, the rich or any other category you can imagine.

If you read any magazine, you will easily figure out who the intended audience is supposed to be. Without trying to offend anyone, here are a few examples. People is basically for homebodies who like gossip, Time is for the socially aware in about the mid-age range, YM is obviously for young girls (it is right in the name) and Cosmopolitan is for women. Notice how I mentioned who the intended audience is “supposed” to be? Anyone can read Cosmo, but it’s going to be written for the female population.

When you write, think of yourself as someone who is pulling an audience to you and attempting to tell them something very important. Yes, there are writers who write only for the purpose of hearing themselves talk basically. But, think of yourself as an authority on something. You are an authority on the message you intend to communicate.

No, that doesn’t make you the smartest person in the world. Being the “authority” doesn’t have to be some burdensome, all-empowering position. You have a message and that in itself is enough to give you some authority. You have some insight on a topic. You know how to do something. Your message could be as simple as how to bake a pie, but you are the expert at the moment and your purpose is to inform your readers your best practices in baking a pie.

What brings your writing to life is if you can engage your audience and this is where you begin a conversation with your readers. This isn’t a trick, I said it before. But, it is important. It’s a set of techniques. It’s not a secret or it’s not intended to be a secret, but the fact is that many writers don’t know how to engage an audience and draw them into your conversation.

Now that I have your attention…now that I have you expecting to learn a secret…this is to be continued…

What are Features and Benefits?

A feature is something identifiable with a product or service e.g. the new Mondeo has alloy wheels as standard; KPMG provides international tax consultancy services; ERH is a man. Alloy wheels, international tax consultancy and man are all features.

By themselves they mean absolutely sod all!

Benefits are the result of product/service features applied to a potential buyer to solve a problem or satisfy a need they have.

So:

“The new Mondeo has alloy wheels as standard which means that you get a great, racy looking car without the additional cost for optional extras. “

The benefit here is two-fold: a “great, racy looking car” and no “additional cost”.

Hang on a minute!

“I hate alloy wheels and I don’t want a car that says “I’m a boy racer!” – these aren’t benefits!”

You must remember that to be classified as a benefit, the feature must be applied to solve a problem or satisfy a need of the actual customer.

What has this got to do with writing?

The Writer’s Journey

I remember the first thing I wrote. It was when I was about six years old. I wrote a poem about people slipping on banana peels and oil slicks. It was called “Slick Move” and it launched my writing career.

I’ve written all my life. With everything I was doing throughout my life, I was always a writer first. Throughout middle high and high school, I wrote short stories and poems. I tried writing a book, but it was a short story at best. My attention span couldn’t last long enough to write a complete three hundred page novel.

When I joined the Marine Corps right after high school, I wrote the entire time. I made general observations of different sights I saw. I kept snap shots of my life in the Marine Corps and they’re still lying around somewhere waiting to be put together in some kind of fashion.
[Read more…] about The Writer’s Journey

First Writer & The Written Road

I came across two websites that I think you’ll find interesting and useful – FirstWriter.com is packed full of publishing resources while The Written Road provides a wealth of information on how to go about becoming a travel writer.

FirstWriter.com

This site does require a subscription but it is very modest at only $2.99 but you get full access to a whole range of literary services. I particularly liked the very neat search engine for picking out magazines, newspapers and agents that may be interested in your work. With the search engine facility, you can narrow down a publication that accepts unsolicited approaches, work out how much you’ll be able to charge for your work – personally I think this alone is worth the subs.

Fiddling around the site, I checked out the writing competitions on the search facility and I was simply stunned at the number of poetry competitions that are being run both in the UK and the US. In the UK alone, for the month of December I counted over 20 before giving up and there were even greater numbers of fiction writing contests. Unfortunately for me, I don’t produce fiction and wouldn’t know a haiku if it stood up and bit me.
[Read more…] about First Writer & The Written Road

Knowing Your Literary Terms

When you are constantly going from one project to another, you’ll hear different wants and needs. If the writing projects you are viewing are more like novels and documentaries, you may hear some terms that you have never known at all. So, let’s hone your knowledge of literary terms you may run into from time to time.

Imagery

Imagery is an expression of images you would see in a literary work. But, it’s not merely mentioning how people look or how places look. It’s getting the reader involved in the scene. Certain scenes have significance to each of us as individuals and then there are scenes that carry similar significance to each reader.

For instance, most people would feel warm and comfortable if you were to talk about an autumn scene with the sun shining down on a yard full of fallen leaves. While most of us would welcome a description such as this, others might be distracted by their own experiences. A kid who was once homeless and had to sleep on park benches throughout the year would actually have a different reaction.

No matter what reaction a reader has to the imagery, the writer can’t be preoccupied. The art of meaningful imagery is all that matters. Create a picture with words and make it as descriptive as possible. How your readers receive your writing is their own issue.

Symbolism

Symbolism is a very close concept to imagery. In fact, symbolism can evoke images. And while those images mean the same things to certain people, they mean different things to different people. For instance, the swastika is a symbol of anti-Semitic sentiment to Jews. But, it’s a symbol of unity and power to neo-Nazis. The ironic fact is that the swastika was a symbol of peace before being adopted by Hitler.

That one symbol holds all that meaning. But, symbolism can be a bit more complex than that in literature. A bridge is a road built over a waterway or a deep valley, but in literature it can be a connection between people, families or communities. A pair of glasses is merely a looking device, but it can mean the ability to see in the future or see things more clearly than others. Anything can be given a greater meaning if the writer is masterful enough to bring the meaning into light.

Point of View

In each story, there is some kind of persona telling it. It is from that vantage point that point of view comes into play. There is of course a god-like persona who sees and knows all. Omniscient point of view knows the thoughts and actions of others. There is no limit in omniscient point of view.

But, a person who is telling one’s own story is talking in First Person point of view. A story told from a person’s own perspective is more informative on the main character in the story. The person knows why such actions were taken or such ideas were thought because they belonged to that person.

I might venture to say that most stories are told in Third Person. The Third Person perspective is one that stands at a distance and witnesses the story as it unveils. There might be some limit to thoughts, but often the Third Person perspective can see so much more than any character in the story.

You might ask, what about the Second Person point of view? It is a more difficult way of writing. The word “You” is used to describe the persona of the story. Some stories have actually accomplished it successfully. But, it’s a difficult concept. In other words, the reader is the subject of the story. So, think about that for a second and then figure how hard of a novel that would be to write.

There are plenty of literary terms. This is just a small sample of the kinds of concepts you would be expected to know if you ever decide to write on a professional level. From time to time, I’ll revisit this topic and talk more about other literary terms. But for now, start feeling more comfortable with doing research and learning certain terms for yourself. You can only make yourself a more qualified writer by understanding the terms your clients may use.

How to Make the Donuts: Being a Writer

Being a successful writer isn’t that hard. You just have to be very creative, no pun intended. You have to see the opportunities that are available, but don’t always seem so obvious. That’s how you stand out and forge your own way in this world.

There are so many writers on the internet and they all go to the same job hunting sites. Guru is a major powerhouse for writing projects. Professional writers create profiles where they display their work and list their skills. But, a writer has to find a way to make a project proposal really stand out because they will be bidding against professional writers who are coming by the handful for any good project that is posted.

This of course means gaining experience. But, you can simply get away with creating a portfolio of your best work. In other words, just write. Write an article example. Write a book example. Write pieces that exemplify your skills and put them on display. If you are good enough, you can take a contract away from a high powered writing team with professional work on display. I do it all the time!