I know I covered the Who, What, When, Where, Why and How the last time. But, haven’t you got it yet? There is always more involved than what I let on in my first post on any topic. In fact, entire books have been written about article writing. Entire college courses teach it. So, one simple post isn’t going to cover everything.
Articles that get in depth are what people want to read. Don’t simply answer the questions and move on to other questions. Get in depth information that goes deeper than anyone else writing on that topic. Otherwise, you are simply telling people what they already know.
Example:
Frederick Dominguez and his kids were lost for three days in the mountains of Northern California because they ventured out there to cut down a Christmas tree. They were found on Wednesday by a California Highway Patrol helicopter crew.
If you visit any news site or look in any newspaper where this story is told, you will find this information. Does it answer the six critical questions? Yes.
Who – Frederick Dominguez and his kids.
What – were lost and have been found.
When – Wednesday.
Where – mountains of Northern California.
Why – looking for a Christmas tree.
How – California Highway Patrol helicopter crew.
But if you can find this story anywhere, why would anyone read yours? It makes all the difference in the world that the mother of the children had no idea they were missing until she realized her youngest child didn’t go to school on Monday. It makes all the difference in the world that a new snow storm was about to come and the search was about to be aborted. It makes all the difference in the world that people like Cory Stahl who owns a pest control business shut his business down so that all the employees could help with the search.
There are plenty of answers to those six basic questions. Keep digging. Dig deeper. Make sure you have as much information as you can and discount nothing. Any bit of information can make your article more interesting than the others. That’s the essence of great article writing.