I was hired to perform research and present the results in a format provided to me by my client and in return I received my second highest pay day yet. I have just completed this GetAFreelancer project which did not involve much in the way of writing. In fact, I probably delivered less than 500 words as most of the work product was in the form of statistical information.
Research forms the major part of my working day, indeed I spend far less time writing than I do surfing the internet for material to support my scribbling.
Delivering good quality content and copy requires good research. I frequently read articles that demonstrate a clear lack of understanding of the subject matter, and this comes through even with those pieces on subjects I have practically no familiarity with to begin with. If I can identify a poorly researched piece of writing then so can other readers. If you are seeking to persuade a reader to adopt your point of view, or indeed, buy a product or service, then you need to deliver well researched content.