I once sat in agony as I read through a pile of project proposals. I was looking for my competition because I wanted the project that bad. I was willing to look for the one or two people I was going to have to beat to get it. When I found them, I was going to write my proposal so that it out-shined the others in all ways.

The humor of it all is that those proposals I was reading through didn’t reflect on me at all. They reflected on the other people who were trying to get my project. I should have been grateful that they were awful. But, I was still in agony because of what I was reading.

These are no lie, no punches pulled examples of the proposals I fished through:

“lets talk in detail.company profile attached.”

No, I’m not kidding. This proposal took all of five seconds to write…errors included. The first letter isn’t capitalized. A space doesn’t exist between the first and second sentence. And that just gets me started.

This project was for a bid of about two thousand to three thousand dollars for a month worth of work. If it were a five dollar job, I could understand. But even then, if you want the job put your back into it.

Doing a project proposal is about providing a potential client with enough information to make a decision about you. If I can’t get more than two sentences out of you in your proposal and then they have errors in them on top of it all, you’ve made your statement loud and clear. I don’t want you to do my work.

Another example:

“i can do it plz check ur pmb You can expect professional work from me”

One of my other blog posts actually addresses the issue found here. In addition to the issues raised in the previous example, this proposal confuses formal from informal online dialog. A chat room or a friendly instant message can have “i,” “plz,” and “ur” in it. That’s not a problem because your audience expects you to get with the program, use slang and save yourself time.

But, a potential client doesn’t want to see that you get confused between informal and formal communication. Using informal expressions in your project proposal makes the statement that such errors will also be found in the document they want you to write.

So, how do you put together a professional proposal? Well, let’s go ahead and take a look at that in my next post. We’ll start by showing you why it’s important to write professional proposals.

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See how I did that? Drew you right into my conversation didn’t I? That’s one way you begin a conversation with your intended audience.

No, I’m not giving away confidential secrets of the government. I’m not about ready to divulge the ancient secrets of a sacred society that lives among us as quiet and beneficial members. I don’t want to let you know the meaning of life just yet. It is merely a suggestion for the way you communicate a message to your intended audience. But nonetheless, I drew you into my conversation when I wrapped up Part I of Beginning a Conversation with Your Intended Audience published December 5, 2007.

When you read that blog entry published earlier, you instantly thought, “Shucks, I have to wait to get the beat.” You may not have said it quite that way, but I’m paraphrasing your thoughts for you. Yes, you resumed with the rest of your day. You haven’t been sitting still waiting patiently for Part II. It didn’t ruin your day or anything like that at all. But, it did make you curious.

You returned today to get the secret. And even though I told you that I have no secret to tell you, it still subconsciously nagged at you because it aroused your curiosity. If there’s no secret, then you want to know what is it that you haven’t learned yet or may have forgotten a long time ago. And if you haven’t been paying attention, you missed it once again.

When you stir up someone’s curiosity, you draw them into your conversation. You know something your readers don’t. Even if they do know what you are about to tell them, you know the answer to the question and the answer is nagging at them. That implies that you raised a question.

Raising a question is definitely a great way to begin a conversation. But, and this brings you back to a very important point I made in Part I, you have to know your intended audience. You have to be able to strike a chord with them. You have to raise a concern that would get them interested in what you have to say.

If your intended audience is an artist, then raise a question that would really get the attention of artists. But, keep it real! An artist will not join the conversation if you raise a question about something base and unchallenging. Some questions just don’t stir enough interest. But if you can tap into the heartbeat of the artist community, you can turn a question into a group activity.

In order to really raise a good question, stir up some controversy. The artistic world is full of controversy, so that’s a bit easy. But if you want to communicate a message in a rather non-controversial field, you have to create the controversy for yourself. So, are you making things up for yourself? Not really.

What you are doing is looking at the issues, finding an angle and giving your readers something to really chew on so that they get your message entirely. In fact, this is so easy that I don’t think there is a field in which someone wants to write that they can’t find some controversial topic.

Let’s give this theory a try! Let me give you some examples to start. In the field of carpentry, is there a best hammer? Could that issue raise some controversy? In the field of bubble gum, is there any that won’t rot your teeth? Could that issue raise some controversy?

Task: Find the most boring or non-controversial topic and explore any angle that can raise controversy. In other words, you are trying to find a field that has no controversy whatsoever. I’m sure someone if not I will come up with a controversial topic in any field.

Method: Blog comments.

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Try to begin a conversation with your intended audience. This isn’t a trick. It’s a way of thinking. When you write, you are intending to communicate a message to someone. But, some writers either forget that basic premise or they just never knew it in the first place.

A beginning writer or one who will never be any good forgets about the audience. Sometimes, they don’t even have an intended message. When writing’s sole purpose is to communicate a message to a certain audience, it astounds me that those two things can slip from a writer’s mind while… “writing.” But, it happens.

A great writer or one who intends to get better at it will actually consider audience and message first. Yes, the message is obviously most important. But, considering the audience offers the guidelines you will need in order to write effectively. The intended audience can be teenagers, women, minorities, the middle class, the rich or any other category you can imagine.

If you read any magazine, you will easily figure out who the intended audience is supposed to be. Without trying to offend anyone, here are a few examples. People is basically for homebodies who like gossip, Time is for the socially aware in about the mid-age range, YM is obviously for young girls (it is right in the name) and Cosmopolitan is for women. Notice how I mentioned who the intended audience is “supposed” to be? Anyone can read Cosmo, but it’s going to be written for the female population.

When you write, think of yourself as someone who is pulling an audience to you and attempting to tell them something very important. Yes, there are writers who write only for the purpose of hearing themselves talk basically. But, think of yourself as an authority on something. You are an authority on the message you intend to communicate.

No, that doesn’t make you the smartest person in the world. Being the “authority” doesn’t have to be some burdensome, all-empowering position. You have a message and that in itself is enough to give you some authority. You have some insight on a topic. You know how to do something. Your message could be as simple as how to bake a pie, but you are the expert at the moment and your purpose is to inform your readers your best practices in baking a pie.

What brings your writing to life is if you can engage your audience and this is where you begin a conversation with your readers. This isn’t a trick, I said it before. But, it is important. It’s a set of techniques. It’s not a secret or it’s not intended to be a secret, but the fact is that many writers don’t know how to engage an audience and draw them into your conversation.

Now that I have your attention…now that I have you expecting to learn a secret…this is to be continued…

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I read The Fight by Norman Mailer in 1993, and quickly followed up with The Naked and the Dead and Deer Park.

I was hooked on his work from there on and moved on to other works of his and his peers, particularly Truman Capote and Tom Wolfe.

It was announced a little over an hour ago that Norman Mailer had died, aged 84.

I don’t feel anything personal for Norman, I never met him and never knew him so a feeling of loss is not something I can claim. However, as a practical example of how writing can reach out and touch someone, I can say I feel saddened that someone who wrote so eloquently and passionately on real topics of interest has indeed passed on.

Norman Kingsley Mailer, was born in New Jersey on 31 January, 1923 to Jewish parents. His father was a South African accountant and his mother ran a nursing agency and through the depths of The Depression, Norman had instilled within him a need to excel.

At 16, Norman was accepted to Harvard to study the then embryonic subject of aeronautics. He became interested in writing while at Harvard and this was intended as his path until World war 2 intervened and he was drafted , serving in the Phillippines.

After the war he enrolled at the Sorbonne and in 1948 published The Naked and the Dead, a book that described his war experiences and was to make him famous and establish him as a writer.

Norman Mailer is recognised as the principal proponent of the genre known as New Journalism and was an innovator of creative non-fiction. Much of modern reportage has its origins in New Journalism.

Mailer examined many facets of American life and politics including the Vietnam War, sex, politics, the McCarthyism hysteria, and violence. Mailer also was an activist who was not afraid to step onto platforms that were deeply unpopular, including running for Mayor of New York on a seccessionist platform (Rudy Guiliani take note) as well as campaigning (successfully) for parole for a convicted murderer.

Mailer also demonstrates that a writer need not confine themselves to lofty matters requiring weighty consideration in an Ivory Tower. Readers of my age group will remember Starsky and Hutch in the 1970’s and Mailer also produced a camp classic, Tough Guys Don’t Dance with Ryan O’Neal in the lead and based upon Mailer’s novel of the same name.

Mailer had six wives, and eight children from them plus an adopted child and resided for most of his life on Cape Cod, Massachussetts.

He died today, Saturday 10th November 2007 in New York City as a result of kidney failure following lung surgery complications.

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There’s an interesting project that is happening on October 15th of this year. Blog Action Day is attracting alot of attention throughout the blog world after its announcement of the launch two days ago.

So what’s it all about? Well, it’s pretty simple really, bloggers from around the world place a post in their blog on the 15th of October this year. It’s going to be an annual event on a different topic each year, with this year’s topic being on the ‘environment’ - there’ll no doubt be many global perspectives!

I’ve signed up the Supaproofread blog and I trust Supa blog readers will be interested in reading about this post in October.

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