Supaproofread Blog For Students, Researchers, Business Professionals and Writers

Beginning a Conversation with Your Intended Audience…PT 2

See how I did that? Drew you right into my conversation didn’t I? That’s one way you begin a conversation with your intended audience. No, I’m not giving away confidential secrets of the government. I’m not about ready to divulge the ancient secrets of a sacred society that lives among us as quiet and beneficial

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Beginning a Conversation with Your Intended Audience

Try to begin a conversation with your intended audience. This isn’t a trick. It’s a way of thinking. When you write, you are intending to communicate a message to someone. But, some writers either forget that basic premise or they just never knew it in the first place. A beginning writer or one who will

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MLA Versus APA Style

Writing professionally, you run into things you may not have seen in awhile. The world is getting so informal and unprofessional that some of the old things go flying out the window. It takes a minute to catch up on concepts you learned years ago and get ready to apply them today. The difference between

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At The Bar of Writing Opinion

Writing is a skill you need to practice and experience; writing takes time and effort notwithstanding around in bars!   Before I get told off about a silly mistake with notwithstanding, that was deliberate.. honest 😉   You can read all you want about creating killer sales copy, erudite academic tracts, essays that garner top

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What are Features and Benefits?

A feature is something identifiable with a product or service e.g. the new Mondeo has alloy wheels as standard; KPMG provides international tax consultancy services; ERH is a man. Alloy wheels, international tax consultancy and man are all features. By themselves they mean absolutely sod all! Benefits are the result of product/service features applied to

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Breaking Through the Archetype

The debate goes on over how many stories actually exist. It is said that contemporary writers can only produce spins on the basic story types. In other words, no matter how ingenious a writer is, even a great writer can only write a reproduction of a story contrived years ago. Boy Meets Girl Good versus

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Good Words (Must be Used)

Exclusive to SupaProofRead !   Proven, tested, breakthrough words that will get your writing noticed – exclusive to SupaProofRead for YOU!   You will write incredible web copy motivating readers to engage and act on your recommendations and making millions of pounds in commissions for yourself from happy clients.   Imagine how you will benefit

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The Writer’s Journey

I remember the first thing I wrote. It was when I was about six years old. I wrote a poem about people slipping on banana peels and oil slicks. It was called “Slick Move” and it launched my writing career. I’ve written all my life. With everything I was doing throughout my life, I was

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Bad Words (Not to be Used)

Do not use certain words if you can help it – they turn readers off – and here are the top five baddies. IF – BUT – COULD – SHOULD – MAYBE What on earth have I got against these poor souls? They do not activate or invigorate or motivate – they are conditional –

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