It’s About Your Client, Not You

When you are talking to someone about what you want, what do you want to hear? You most likely want to hear that they know what you’re saying and they know how to get it accomplished. Doesn’t it make you feel better when someone can communicate those things to you?

When you have asked for a very technical process or you think it’s a very technical process, what do you want to hear?

“I no the job you ask and I can do. Luk at my resume. Give me a call.”

Note: Spelling errors were added for effect.


“I have worked as a business consultant for several companies and I understand that you need an expert in online promotion. There are several techniques I have mastered that will enhance your online promotion efforts. The first thing I would like to do is…”

Exactly! The second project proposal makes me feel like I’m in good hands. But, like I’ve said before that the hardest part of writing a project proposal is changing your mind around. When you wrap your brain around what the client wants and you learn to address those needs, now you are writing an effective proposal.

Acknowledge what you think the goals of the project are. What are the objectives? How does the client want them accomplished? Take a look at the timeframe too and make sure you understand exactly what the client wants as a finished project.

Most freelancers think that writing a project proposal is as simple as saying they can do the job and to get in touch with them. That’s not true at all. In fact, project proposals don’t fly when the writer doesn’t even acknowledge the final product.

For instance, a client who wants an e-book submitted in pdf format is being very specific about the finished product. Pdf is different from word doc and it used to be hard to put documents in pdf format. But, not anymore. will let you download software for free that allows you to convert your word documents to pdf format. Problem solved!

But, that’s just the final product. What if the client says that they need 30 pages with a TOC, appendixes and title page not included in the page count? In your project proposal, it’s a good thing to mention that you understand the page count exactly and that the TOC, appendixes and title page are not included.

What else does the project manager want? If the client mentions that they want cover graphics too, do you know anything about that? If you don’t address that you know anything about graphic design and can design a cover, you might as well not even submit the proposal.

It’s not hard to wrap your brain around what the client wants. Simply think about what you would like to hear if you had posted that project. Read it and put yourself in the potential client’s shoes. Once you have managed to see it from their side, you can write the perfect proposal. The only thing left is to make sure that it’s proofread. It doesn’t hurt to get a project proposal proofread if it means more business for you.

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