Making money from websites is a serious deal. Successful websites know the customers they have in mind and the questions they need to answer to get a customer base. Good websites have a mix of good graphic content and written material that answers visitors questions. Visual imagery should not be used without it meeting strategic needs to communicate the solutions to questions of its audience; building an audience is necessary. The key to having an audience is to create a website about something that you know a lot about and share your information, ideas, pictures, photos and passion.
Websites often make the mistake of putting too much information that results in nothing but junk. What is important is not the length of the content but the content itself. So, it is often better to have less content and have a concise site, rather than having lots of junk and an ad bloated site. It's imperative that you write excellent copy on your website that is effective at communicating your message online. But, pleasing your online clients and audience is not the only thing you have to consider.
You also have to please the search engines, because search engines bring you traffic, which in turn increases the amount of customers. When people use search engines they enter keywords to find your content. This means that you need to use words, which people search for as part of the content on your site. And you need to use these words prominently on your page. Remember that keywords in your HTML coding are NOT enough. You need to make your site attractive, providing great content so it becomes "popular".
Colon Cleansing is not a pleasant subject but........
As a writer for hire, you may have some choice over your subject matter, but realistically you'll take any work that pays what you are looking for. It's a stark choice between paying the bills or not and like someone said, "I've been rich and I've been poor and of the two, being rich is better!"
So you have an assignment to deliver articles on a mundane or less than interesting subject and now you have to come up with content that will attract readers and promote your client’s objectives for creating the project. This is where you can start employing some generic approaches for developing articles that can be adapted for pretty much any subject. Looking through these examples, you will probably start recognising the general formulae for many of the articles and content that you come across on the web.
Here's our subject then - colon cleansing - this is a real project I worked on recently and frankly, it's a pretty disgusting and distasteful topic, which I knew almost absolutely nothing about when I was given the assignment. Now, how do we go about generating article ideas for flushing out your insides?
The "How to..."
The "How to.." article is extremely common and you basically write about how the reader goes about performing some action or preventing this or that. The application is virtually boundless and applying this formula to our example how about "How to Perform Colon Cleansing", "How do you know when you need colon cleansing?", "How to choose a colon cleansing program that's right for you" and ad nauseum.
There is a reason why "How to.." articles are so common and it's simply because readers like them. I've used them myself from building a recycled greenhouse, to working out how to set up my first WordPress blog, and the chances are you've used them too. The fact is that people like to be taken step-by-step through a process to achieve an objective.
Yesterday I was going through a book written for children. Interesting, but not captivating enough. Writers make the mistake of underestimating the quality of work when it comes to writing for children. That doesn't make sense, as right from the beginning children should be accustomed to reading quality writing. Hence, I would like to enumerate 7 points on what not to do when it comes to writing for children.
- Never underestimate children’s capacity and use of kiddish language. Remember that you are writing for children who are often more shrewd and clever than what you were as a kid. After all, the internet, television and computers have widened the range of information and knowledge that is available to them. Nowadays, even children expect quality and substance when they read.