November
26th

Read This Now- It’s for YOU!

Filed under: Advice for Authors and Writers — ERH @ 1:57 am

Read this because it’s for you - yes, YOU!

You’re here because you write and are looking for some perspective and resources. I know that because this is a writing site and blog - easy enough for me to know who you are.

Now ask yourself this question - Why are you reading this NOW?

It’s a dominating, eye-catching headline for this post so you read the first line above - the first line reiterates this post is for you again. Now we are getting into why you’re still reading this post.

You’re still reading this post because the headline caught your eye, you managed to get engaged with the first line of the post and you became intrigued or hooked just enough to continue reading.

My Point is Simple!!

You have on average ten seconds - 10 SECONDS - to snag the attention of a web page reader. That is just enough time to read a headline, evaluate whether to read further and perhaps finish the first line of your piece. The most important piece of your commission will be the title followed closely by the first line you scribble. The rest is just wasted bytes of memory stashed on a server somewhere unless you get these two components of your writing right.

Don’t bugger about with web copy - Sales 101 lesson here - AIDA

Attention - grab it with your title and first line

Interest - create that with your first line and first paragraph

Decision - use your piece to identify what the decision is that the reader needs to take and what the CORRECT decision is at that

Action - call to action with the end of your piece - “BUY THIS NOW AND GET 25% OFF TODAY ONLY!”

Your decision is whether you are going to carry on ignoring basic sales techniques in creating web content or start making some money for your client by following them.

This is not a pretty post, but it does the job - tell me what you think today and win a free bonus!

November
25th

Helium - A Writers Marketplace?

Filed under: Resources — ERH @ 1:00 am

Helium has just turned one year old.  You may have seen the Google adsense marketing blurbs when you are researching writing and resources for writers, and I think they are probably the number one writing services advertiser at the moment.

Helium is a site that allows you to submit your articles in anticipation that they will be sold (by them) and you get a percentage of the fee.  You can also earn a share of advertising revenues generated by the site and there are writing competitions which may can earn you extra pay as well.  The big issue is that you are not being paid for the time you spend crafting an article and getting paid any realistic amount is totally dependent upon the article being sold.

I’ve never contributed to Helium as I always shied away from submitting work with no guarantee that I’ll be paid for my efforts.  I wrote for a short while for a similar site Suite 101, but nothing ever really came of it and I stopped as work with upfront pay began to dominate my working time. The buzz on the various writing blogs regarding Helium is very mixed in terms of the effort required for no certain return but like almost everything else in life, it is a gamble.

That said, Helium has lasted a year so the business model would appear to be working, otherwise why do so many writers bother submitting to it? Currently there are almost 70,000 writers submitting articles to Helium though how many are still active is a matter for debate.  Helium allows you to view what a publisher is looking for and produce the articles as appropriate.  The publisher then will select articles and buys them; Helium’s starting rate for sale is $16 but they take a 20% commission.  Now comes the bad news, if the publisher does not select your articles then you are left with a work product that has taken you time to create but no buyer unless Helium finds someone else interested.

Like I said, Helium is a gamble!

I am going to break my Helium cherry and submit some articles to them this week, not least because of an email I received from a writing mate in Canada.  Chris outlined why he uses Helium and I think he has a point - Helium writers make money if their writng meets certain market based criteria:

  • article quality - if it’s any good it will rank better and gain the opportunity to earn more;
  • readership interest - if the subject matter is of no interest to anyone, no-one is going to bother with it; you need to write about interesting topics to gain a following;
  • advertising attraction - in keeping with Chris’ philosophy, the market decides how much something is worth and advertisers will decide what rate they are going to allocate depending on subject popularity.  If you want to write on Aboriginal Hunting Habits you can expect a far more restricted audience than if you keep to personal finance which is a very popular subject, and advertisers follow suit with their rates.

Helium provides a naked and raw writers battleground for commercial success and if you can deliver what the market is asking for then you’ll get paid.

November
24th

First Writer & The Written Road

Filed under: Resources — ERH @ 1:00 am

I came across two websites that I think you’ll find interesting and useful - FirstWriter.com is packed full of publishing resources while The Written Road provides a wealth of information on how to go about becoming a travel writer.

FirstWriter.com

This site does require a subscription but it is very modest at only $2.99 but you get full access to a whole range of literary services. I particularly liked the very neat search engine for picking out magazines, newspapers and agents that may be interested in your work. With the search engine facility, you can narrow down a publication that accepts unsolicited approaches, work out how much you’ll be able to charge for your work - personally I think this alone is worth the subs.

Fiddling around the site, I checked out the writing competitions on the search facility and I was simply stunned at the number of poetry competitions that are being run both in the UK and the US. In the UK alone, for the month of December I counted over 20 before giving up and there were even greater numbers of fiction writing contests. Unfortunately for me, I don’t produce fiction and wouldn’t know a haiku if it stood up and bit me.

Undeterred by my literary disinterest, I had a good look around the search facilities that allow you to short list publications interested in non-fiction. There are are dozens of magazines and newspapers that accept submissions plus untold numbers of online publications too.

If you are serious about finding an agent, then just take a look at this link to the firstwriter site

They’ve very neatly categorised agents between the UK and US as well as sorting them out into topics of interest so if you are on the hunt, they’ve performed most of the legwork for you.

As another way to gain some exposure for your work they also provide an opportunity to contribute to their newsletter. Unfortunately it does not pay but I’m going to submit a couple of things myself in the hope of gaining an extra credit for my CV.

The Written Road

I stumbled into writing because I needed something to do while I am in the US - I’m unable to work there due to visa restrictions but writing is exempt as a working activity. As I’m planning on heading back to the land of Uncle Sam and cheap “gas” I’ve been researching travel related punblications in the hope of producing some travel pieces.

The Written Road was a little short on paying work but they do have a really good resource section. For no cost, I recommend this site but you have to dig around it to get to the little gems in there. One of the links I followed through took me to a blog/site called Vagabondish which provided some very useful advice on travel writing.

Like FirstWriter.com there are plenty of opportunities for no-pay article contributions if you are looking to gain some extra exposure in the market.

November
23rd

Knowing Your Literary Terms

When you are constantly going from one project to another, you’ll hear different wants and needs. If the writing projects you are viewing are more like novels and documentaries, you may hear some terms that you have never known at all. So, let’s hone your knowledge of literary terms you may run into from time to time.

Imagery

 

Imagery is an expression of images you would see in a literary work. But, it’s not merely mentioning how people look or how places look. It’s getting the reader involved in the scene. Certain scenes have significance to each of us as individuals and then there are scenes that carry similar significance to each reader.

For instance, most people would feel warm and comfortable if you were to talk about an autumn scene with the sun shining down on a yard full of fallen leaves. While most of us would welcome a description such as this, others might be distracted by their own experiences. A kid who was once homeless and had to sleep on park benches throughout the year would actually have a different reaction.

No matter what reaction a reader has to the imagery, the writer can’t be preoccupied. The art of meaningful imagery is all that matters. Create a picture with words and make it as descriptive as possible. How your readers receive your writing is their own issue.

Symbolism

 

Symbolism is a very close concept to imagery. In fact, symbolism can evoke images. And while those images mean the same things to certain people, they mean different things to different people. For instance, the swastika is a symbol of anti-Semitic sentiment to Jews. But, it’s a symbol of unity and power to neo-Nazis. The ironic fact is that the swastika was a symbol of peace before being adopted by Hitler.

That one symbol holds all that meaning. But, symbolism can be a bit more complex than that in literature. A bridge is a road built over a waterway or a deep valley, but in literature it can be a connection between people, families or communities. A pair of glasses is merely a looking device, but it can mean the ability to see in the future or see things more clearly than others. Anything can be given a greater meaning if the writer is masterful enough to bring the meaning into light.

Point of View

 

In each story, there is some kind of persona telling it. It is from that vantage point that point of view comes into play. There is of course a god-like persona who sees and knows all. Omniscient point of view knows the thoughts and actions of others. There is no limit in omniscient point of view.

But, a person who is telling one’s own story is talking in First Person point of view. A story told from a person’s own perspective is more informative on the main character in the story. The person knows why such actions were taken or such ideas were thought because they belonged to that person.

I might venture to say that most stories are told in Third Person. The Third Person perspective is one that stands at a distance and witnesses the story as it unveils. There might be some limit to thoughts, but often the Third Person perspective can see so much more than any character in the story.

You might ask, what about the Second Person point of view? It is a more difficult way of writing. The word “You” is used to describe the persona of the story. Some stories have actually accomplished it successfully. But, it’s a difficult concept. In other words, the reader is the subject of the story. So, think about that for a second and then figure how hard of a novel that would be to write.

There are plenty of literary terms. This is just a small sample of the kinds of concepts you would be expected to know if you ever decide to write on a professional level. From time to time, I’ll revisit this topic and talk more about other literary terms. But for now, start feeling more comfortable with doing research and learning certain terms for yourself. You can only make yourself a more qualified writer by understanding the terms your clients may use.

November
22nd

$600 in One Day for Research You Could Do

Filed under: Advice for Authors and Writers — ERH @ 1:00 am

I was hired to perform research and present the results in a format provided to me by my client and in return I received my second highest pay day yet.  I have just completed this GetAFreelancer project which did not involve much in the way of writing.  In fact, I probably delivered less than 500 words as most of the work product was in the form of statistical information.

Research forms the major part of my working day, indeed I spend far less time writing than I do surfing the internet for material to support my scribbling.

Delivering good quality content and copy requires good research.  I frequently read articles that demonstrate a clear lack of understanding of the subject matter, and this comes through even with those pieces on subjects I have practically no familiarity with to begin with.  If I can identify a poorly researched piece of writing then so can other readers. If you are seeking to persuade a reader to adopt your point of view, or indeed, buy a product or service, then you need to deliver well researched content.

So as far as I can see, I have a two-fold imperative - I must deliver content that is credible and reads like I know what I’m writing about (even if I don’t) and secondly, I need to keep the time it takes to perform the research under control as it eats into valuable writing time.

Adopting a disciplined approach to conducting research will help you get the bones of what you need out of your efforts for minimal time spent doing it.  Though my research is almost 100% internet based, I try not to fall into the routine of surfing the same old sources time after time.  Wikipedia and Google are my mainstays for research, but it does not hurt to venture further afield and look at other resources that are available on a topic.  This is like walking a tightrope as you can easily succumb to the temptation to follow links through to other resources, chasing the research tiger’s tail, and satisfying personal curiosity rather than getting what you need to deliver the goods.

Research is also not just about getting acquainted with the subject matter, fact checking or looking for an idea; it is also about getting your references, if you are using them, so you can avoid being labelled a plagiarist.  I always have my hardback notebook by my keyboard whenever I’m conducting research so I can jot down references and provide a citation where necessary.  Don’t be afraid to quote someone else’s work, especially if you are using a medical or scientific study to support why your readers should buy XYZ product; this is as much about lending your message credibility as your writing.

Another tip; always keep your research.  My clients come back repeatedly, and more often than not they want another 10,000 words on “Why Your Business Needs a Merchant Account” or whatever it is that they are promoting.  Arranging your files so you keep research that supports your writing saves you having to go hunt for it all over again.

Research is a very satisfying activity, but I have to remind myself continuously why I am performing research or waste time.  Jobs like the one just completed are fantastic both in terms of the pay and the subject matter, but unless someone is going to pay me to be a full-time researcher at these rates, tomorrow is another day hitting the keyboard and delivering 10,000 words on hotels in Thailand.

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